Wednesday, October 04, 2006


Creating a video is an investment, which should have an ROI

Creating a video for your company is an investment, and you should treat it as such. Why are you creating this video? Who is it for? At what venues will it be shown? What is the result you want to achieve?

You should discuss this in detail with your video production studio, to be sure you succeed.

Make sure your company's money is spent well; make sure you get a good ROI, and make sure your communication is clear and focused.

I'm going to say something a bit controversial -- It doesn't matter what equipment is used to create the video. If you've seen the studio's past work, gotten excellent references from past clients, and are pleased with their intelligence and focus on your needs, then equipment doesn't matter.

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