Wednesday, October 04, 2006
Creating a video is an investment, which should have an ROI
You should discuss this in detail with your video production studio, to be sure you succeed.
Make sure your company's money is spent well; make sure you get a good ROI, and make sure your communication is clear and focused.
I'm going to say something a bit controversial -- It doesn't matter what equipment is used to create the video. If you've seen the studio's past work, gotten excellent references from past clients, and are pleased with their intelligence and focus on your needs, then equipment doesn't matter.