Thursday, December 21, 2006


Live broadcast online streaming

Each month live streaming becomes easier, and corporations are increasingly relying upon live broadcasts in their marketing, education, and training programs. Keep in mind that the number of simultaneous viewers of your media will dramatically affect your costs.

We got a call last week from a Florida company that was coming to Los Angeles for a 4 or 5 hour event. Can you do live streaming of our education and recruiting sessions? "Of course," I said.

I asked a number of questions to help us clarify the scope of the project.

We learned that the event will run 4 or 5 hours,
that they expect about 200 people to be viewing online at any moment during the event, and that we may need to switch between PowerPoint presentations and the live video of the speakers.

"OK," I said. "Let me look over your plans. I'll get back to you with a bid in a few days."

The difference in the bid between 200 simultaneous viewers and 300 simultaneous viewers was about 30% of the budget...

Fortunately, if you want to have better control over your budget, you can limit the number of people who can view the live event. Once the viewer limit is reached the user will get a message similar to: "Total number of viewers currently exceeds the allowed limit. Please try back in a few minutes or wait until this seminar is available for download at the end of the day."

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