Sunday, November 12, 2006
Choose one employee or consultant to mediate the project
Your point person on this project will need to have the talents to gather feedback from different people within your company, sift through differing opinions, and coalesce all responses to give the production company one set of opinions, corrections.
What I've seen happen a great deal is that a company won't specify one person, and then as the project gets close to completion the video production company is getting various differing feedback and conflicting opinions about music and editing styles, and this can lead to a more expensive project as the video producer tries one version, is told by someone to change it, and then by another to change it yet again.
Labels: Corporate video production, mediation is key